12/29/2023 0 Comments Facebook life events makerBut in the photo ad above, the company used its compatibility with Mac computers to remix its own logo in the original rainbow colors of the Apple brand.įor growing businesses like, it's a smart idea to pivot off the brand awareness of household names. ![]() is a task-management tool that caters to multiple operating systems, both desktop, and mobile. It has a solid call to action: This ad is set up to drive Page Likes, which is an easy, one-click way for me to get more relevant content served up to me. ![]() It's valuable: Kay shows potential customers the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad.It's relevant: It's relevant to me because I was recently scouring jewelry websites, specifically for necklaces like the one in the ad.Additionally, I can understand the gist of this ad without playing with the sound on, which is important given that 85% of videos on Facebook are now viewed without sound. It's visual: Even though this is a video, I have a general idea of what I will be watching, thanks to the screen capture it started with.Just be sure your video has a clear (and happy) ending - people view videos more passively on Facebook than they would on YouTube and don't have time to interpret your ad if it's too long or complex. If you're advertising a product with sentimental value, like Kay Jewelers, video ads are the way to go. ![]() You don't even need the sound on in the video above to know what's happening and the message Kay is sending. This Facebook video ad from Kay Jewelers tells a quick but moving story - something Kay Jewelers is well-known for - using just a few seconds of your time. It has a clear call to action: The end of the photo ad prompts the user to click “Get Offer” so they claim their starter pack - a hassle-free proposition for consumers new to their products and unsure of where to start.It's valuable: Knowing where other organic deodorants fall short, Lume positions their brand without those drawbacks, and they do it in a clever and engaging way (the song).This is also aluminum-free deodorant, an increasingly desirable option amongst consumers like their target audience. With this behavior cue, Lume knows that organic deodorant is better for skin but many brands fall short of being able to block odor, and some even cause rashes. It's relevant: I have been recently researching skincare products to begin a new regime.This ad makes you feel better about a topic that doesn’t always feel so good - sweating - by making you feel confident in your antiperspirant protection. It's visual: The vibrant, purple hues of the text, packaging, and background guide the user to the most important information on the ad like how Lume deodorant “Stops Odor BEFORE it starts.” The smiling model may showcase where you most commonly apply deodorant - your underarms - but the text makes a bold value statement that you can actually use it all over your body.Lume Deodorant Photo Ad Why This Ad Works It has a solid call to action: The ad states that there are over 150 designs to choose from and has a button that prompts me to "shop now" and see if one of them would fit my style.Ģ. ![]()
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